Your 501® Story: The Exhibition


150 visual storytellers explore the power of the original blue jean.


PhotoVogue is thrilled to reveal the selected images of “Your 501® Story,” our Global Open Call in partnership with Levi’s celebrating the 150th anniversary of the 501® jean. This digital exhibition features a selection of 150 captivating and thought-provoking photographs that showcase the essence of the 501® jean as a canvas for personal expression.

We received an overwhelming response to our Global Open Call, garnering over six thousand submissions from talented visual storytellers across 82 countries, each providing their unique interpretation of what the 501® jean means to them. Through their lenses, they captured moments of self-expression, freedom, and rebellion, embodying the spirit of the original blue jean.

This exhibition showcases the most inspiring and alluring submissions, each telling a personal story and reminding us that the 501® jean is more than just a piece of clothing; it’s an iconic symbol of individuality that has been worn and loved by millions of people around the world.

We invite you to explore this collection of photographs and discover the power of the 501® jean.

Meet Our Official Jury