Toronero Mexico Spring 2024 Collection

Toronero’s Emilio de Anda and David Hernández have been developing their brand project for six years. This year they debuted at Mexico Fashion Week with a collection that uniquely combines cowboy and urban aesthetics that carry through not only the cuts of the pieces and the styling, but their diverse casting as well.

Before starting university in Guadalajara, de Anda lived in Milan, where he discovered his inclination for fashion; while Hernández’s interest began at a young age while growing up in his mother’s beauty salon in a small town in Jalisco. Now together, they are beginning a new era with the inauguration of a boutique in the Juárez neighborhood of Mexico City.


Leather pants reflected the fluidity of water and seemed to allow the models to walk with ease. Further expressing this feeling were knitted pieces, and draped dresses and tops. The collection’s highlight arrived at the end; a model wearing a draped pencil skirt and a corrugated leather top, the result of the duo’s “experimentation,” according to de Anda.

They named their spring collection “Bonanza,” and cited summers in the Mexican countryside as their inspiration, specifically the act of gathering around “where bodies of water are formed, such as lakes, lagoons, and rivers that become the meeting point for families.” Hernàndez added, “That’s why we made these ‘wet skin’ textures, as if the [fabric] was glued to the body.”