Gen Z content creators on TikTok have found the perfect cinematic excuse for an untidy nightstand: “When a girl’s room is messy, it’s Sofia Coppola,” states the voiceover in @its_that_redhead’s tour of her bedroom. The video—which documents a shambolic domestic interior with crumpled sheets and a dressing table strewn with trinkets akin to those of the doomed Lisbon sisters in the writer and director’s 1999 exploration of girlhood, The Virgin Suicides—has amassed over 600,000 views. Search “Sofia Coppola aesthetic” on TikTok and you’ll also find videos of bucolic picnic spreads laid out with icing-piped cakes evoking Ladurée’s French pastries in Marie Antoinette (2006) alongside montages of Coppola herself sporting chic navy knitwear and ballet flats.
Sofia Coppola and Qualley on set in Paris this past summer.
One of the most iconic looks in Coppola’s oeuvre, of course, is the gray knit sweater and candy pink underwear Scarlett Johansson wears in bed high up at Tokyo’s Park Hyatt in 2003’s Lost in Translation. Gen Z fans of this soft-focus, pastel-punctuated aesthetic will find affinity in the macaroon pinks and blues and heather grays, as well as a classic dark blue—“I’m boring and always wear navy,” Coppola says, with a laugh—a “neutral” khaki, and a chunky black-and-white magpie stripe.
Barrie and Coppola tapped actor Margaret Qualley to star in their Melodie McDaniel–shot campaign, which channels an easeful Parisian chic. “Everything Sofia touches lives in this universe she’s created,” Qualley says, and when she shrugs on a sweater or a jumpsuit, “I get to step inside it. Sofia is the North Star of style.”