Kristen Noel Crawley’s KNC Beauty was founded after a trip to Tokyo which spurred her to create an all-natural lip mask. Now the brand targets not only dry lips but also under-eye bags and mentoring female beauty entrepreneurs through KNC School of Beauty.
After sharpening his craft under the leadership of Grace Wales Bonner, Maximilian Davis launched his eponymous line, which includes seductively glamorous pieces that celebrate his Caribbean roots.
Epara, founded by Ozohu Adoh, means to cocoon oneself in the Nigerian dialect Ebira. The products are comprised of hydrating African botanicals like marula oil and moringa oil.
Pat McGrath is one of the most influential makeup artists in the world, and her brand is filled with luxurious glittery shadows and last-all-day lipsticks.
Martine Rose is a London-based designer whose self-titled label has become a cult favorite in design since 2007.
Edas, founded by Sade Mims, delivers feminine and staple accessories. Each item is made-to-order, meaning the company as a whole creates less waste.
Ndigo Studio is a fashion brand founded by Stylist/Costume designer Waina Chancy and Fashion designer Viviane Valerius: two like-minded women of culture who forged Ndigo Studio by crafting a line of clothing with an edgy style that emphasized the beauty of art and fashion.
Eadem founders Marie Kouadio Amouzame and Alice Lin Glover are on a mission to provide clean, clinically-tested products with skin of color in mind—powered by the brand’s “smart-melanin” technology to fade dark spots without lightening the surrounding skin.
Bevel was founded by Tristan Walker and is an award-winning men’s grooming line, including skin care, shaving, hair, and body products specifically for men of color.
Katonya Breaux founded Unsun Cosmetics as the solution for people of color searching for clean sunscreen products. Whether it’s the brand’s tinted SPF or body highlighter, you won’t have to worry about added chemicals or white cast.
This Los Angeles-based label has quite a noteworthy roster of fans, from Beyoncé to Michelle Obama. Count on Sergio Hudson for seductively glamorous dresses and ’80s-inspired suits.
Hyper Skincare is “a brand hyper-focused on treating the needs of people of color,” says founder Desiree Verdejo. The line’s debut product, Hyper Clear, helps to heal hyperpigmentation while simultaneously enhancing glow with its blend of vitamin C, vitamin E, kojic acid, hyaluronic acid, turmeric, and bearberry.
Tisha Thompson was on a mission to diversify the clean beauty industry when she created Lys Beauty; in fact, her collection was the first Black-owned Sephora Clean Makeup brand. Each product is formulated to benefit the skin, such as its hero serum foundation—a skin-care/makeup hybrid that pairs complexion solutions with nourishing ingredients like Ashwagandha, turmeric, hyaluronic acid, and avocado oil.
Being 100% non-toxic, biodegradable, and cruelty-free are integral parts of Lulu Cordero’s Bomba Curls—a hair-care line inspired by Dominican beauty secrets that target healthy curls and length retention.
Born in Harlem, inspired by Senegal, and founded by Diarrha Ndiaye, Ami Colé celebrates melanin-rich skin through its assortment of clean beauty products designed to enhance your natural features—from a light-catching highlighter stick to a blurring skin tint.
The Lip Bar, founded by Melissa Butler, is a vegan and cruelty-free makeup line known for its shea butter and avocado-infused lipsticks, as well as a recent collection collaboration with Justine Skye.
Mateo New York, founded in 2009 by Jamaican jewelry designer Mattew Harris, is a fine jewelry collection that takes inspiration from modern art.
Founder Anifa Mvuemba launched Hanifa Clothing in 2012. Its latest collection, Pink Label Congo, was inspired by the “hope of the Congolese spirit.”
Founded by Alicia Keys, Keys Soulcare promotes efficacious skin care with holistic, “soul-nurturing” rituals. You can be sure that the products, which were formulated in partnership with board-certified dermatologist Dr. Renée Snyder, are Leaping Bunny, PETA, and Fair Trade Certified, too.
With an emphasis on sustainability, Jade Swim creates universally flattering swimsuits from sculpting fabrics.
With a focus on inclusivity, innovation, and sustainability, Harbison pushes the boundaries with designs that often intertwine dualities.
Katini Yamaoka’s namesake beauty label, Katini Skin, looks to provide plant-based solutions inspired by her mixed Japanese, African, and Australian heritage. Inside its vegan, fair trade-certified lineup is skin-plumping facial oils and restorative night serums, amongst other treatments.
At Danessa Myricks Beauty, multipurpose makeup products reign supreme. Founded by the acclaimed makeup artist, the brand pairs artistry with professional techniques that anyone would utilize in more ways than one, such as the TikTok-viral blurring balm that Vogue’s Christian Allaire says is worth the hype.
Best friends Liha Okunniwa and Abi Oyepitan founded Liha Beauty to create natural beauty products inspired by their African roots. Each product is handmade from vegan and ethically sourced ingredients, including shea butter, coconut oil, and moringa powder.
LaQuan Smith founded his eponymous brand in 2013. His distinctive garments and eye for detail, instilled by his grandmother, created a passion, and he’s become known for his sewing and pattern-making.
With kente weaving and handcrafted techniques, Studio 189 works closely with artisans in Ghana to produce bold designs.
TPH by Taraji P. Henson believes healthy hair starts at the scalp, even while sporting protective styles. Inspired by Henson’s at-home scalp-relief formulas, the line offers hair-care salves for everything from styling to conditioning.
Menswear designer Bianca Saunders hails from the U.K. and has become a distinctive and well-respected voice in the industry. Through her namesake brand, Saunders aims to create a dialogue around contemporary masculinity, drawing inspiration from her West Indian heritage.
Founded in 2015 by Thebe Magugu, the eponymous label is a contemporary South African fashion brand producing women’s ready-to-wear and accessories, celebrating its African cultural roots with a modern approach.
Since 2019, Tove founders (and friends) Camille Perry and Holly Wright have been redefining modern femininity through their effortlessly chic designs of dresses, tops, and so much more.
Founded by Karen Young, Oui the People provides products that help you feel confident in your own skin, such as her best-selling razor for sensitive skin, along with a shave gel, body gloss, and bikini-line sheet mask.
Royal Jelly Harlem is an African-inspired clothing and home decorating line founded in February 2011 by mother-daughter duo Teta and Maya Gorgoni.
If you’ve ever wondered how celebrities get their skin so good, the answer is probably Shani Darden. In her eponymous brand, the Los Angeles-based esthetician to the stars gives anyone the A-list skin-care treatment through exfoliating treatments, supercharged serums, and face sculpting gadgets.
With Bread Beauty Supply, founder Maeva Heim hopes to simplify natural hair care, while reframing what aspirational textured hair really looks is. Celebrate your hair in its most natural state through the brand’s wash and conditioning favorites.
Petit Kouraj works closely with Haitian artisans to craft each one of its handbags. And every single strand of fringe is hand sewn onto each design.
Originally founded in 2010 with only a men’s offering, Bernard James founded his eponymous jewelry line with a clear vision to create fine jewelry for a new generation.
Esthetician Lesley Thornton’s Klur is an eco-inclusive skincare brand with skin-barrier-strengthening ingredients like vitamins C, B5, and E.
Daily Paper was founded in 2012 by three friends Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini. It is an Amsterdam-based menswear and womenswear fashion brand inspired by the African heritage of its founders.
Khiry, founded in 2016 by Jameel Mohammed, is a luxury and modern jewelry brand that is inspired by cultural practices, history, art, and design throughout the diaspora.
Tracee Ellis Ross’s journey to embracing her head of curls inspired her to create her own hair-care brand Pattern. Now the brand looks to enhance curly, coily, and kinky textures on your next wash day.
Hanahana is a clean and ethically-sourced skincare and wellness brand “committed to empowering women of color.” They pay twice the fair-trade rate for shea butter that is exclusively sourced from the Katariga Cooperative in Tamale, Ghana.
Founded by Shelby Macklin and Banna Nega, Glazed NYC redefines what it means to be an accessories label. Glazed NYC is a multidisciplinary studio inspired by Black History within the realms of fashion, film, and music while utilizing design as a vehicle for storytelling and community building.
Black Opal is a legacy beauty brand founded in 1994 by the late Nikos Mouyiaris, his wife Carol Jackson Mouyiaris, and dermatologist Cheryl Burgess, M.D. The brand got a recent reboot under the ownership of Fashion Fair alum and former White House Social Secretary Desiree Rogers, alongside Johnson Publishing alum Cheryl Mayberry-McKissack.
Telfar is the eponymous clothing line of Liberian-American designer Telfar Clemens. Founded in NYC in 2005, Telfar’s collections represent a unisex, universal, and democratic vision of new urban clothing.
Since launching his eponymous brand only a few seasons ago, Christopher John Rogers is already known for his voluminous silhouettes, bright colors, and striking silhouettes.
In the Adwoa Beauty world, each user should be able to cater to their natural kinks and curls free of toxins, secrecy, and gender norms. That said, each product in founder Julian Addo’s collection is powered by natural ingredients to hydrate, smooth, and strengthen hair.